Walter G is Genevieve Fennel and Lauren Bennett - two 28-year-old best friends who met in Year 7 in Sydney’s North. After graduating Commerce and Design in 2008 and 2010 respectively – they went on to travel extensively, particularly to places known for their textiles – such as South America and Vietnam.
Lauren travelled to India to do an internship as part of her degree, and Gen went to visit several times. They completely fell in love with it – and the idea that they could start a textile company was born. They promptly moved to India for 6 months and immersed themselves in learn everything that they could about indigo and block printing techniques – living in tiny and remote villages.
Upon returning to Australia, sadly both of their grandfathers Walter and George passed at a similar time. Walter G is named in their honour – and the business was officially launched at Life Instyle in Sydney in 2012.
Very entrepreneurial women – Lauren and Genevieve have worked tirelessly on their business, travelling to India 2 to 3 times per year, while attending trade shows here and abroad – often back to back.
They describe their brand as lived-in, imperfect, playful, relaxed, and artisanal. All designs are their own, developed hands-on with their Indian contacts and completely hand-blocked. What they are not is mass-produced or trend driven.